[HW #4] The New Politics of Consumption

New Politics of Consumption [Click on Title for PDF]

Questions

1. Schor argues that our consumer culture (focused on money and purchasing material items) creates a “dis – ease” and “alienation”. Whether you agree with her or not, in what ways could a societal focus on buying material items create alienation or isolation?

2. Since 1980 the average American income has decreased when inflation is taken into account. If average salaries were to increase to a more reasonable income, would it solve any of the problems listed in your first answer?  Why or why not?

3. Schor writes about “competitive consumption” or the idea that we need to keep up with the norms of people of our social group or those in higher economic positions. Name 2-3 societal factors that encourage “competitive consumption”.

4. In what ways does “competitive consumption” influence your identity? What about the identities of your friends or family? Give specific examples.